From Raw Logistics Data to Business Insights: An Excel Analytics Project (RFM Analysis)
Analyzed logistics shipment data in Excel to evaluate delivery performance, cost, transit time, distance trends. Extended the analysis with RFM-based carrier segmentation to understand carrier utilization and spending patterns, supporting more data-driven operational decisions. My objective was to explore two practical business questions: How are delivery delays and shipment outcomes behaving across time and distance? How can carrier performance be evaluated using cost, transit time, shipment activity, and delivery performance? Starting with data quality I first reviewed the dataset for completeness and consistency. The initial cleaning process included identifying missing delivery dates and transportation costs, checking transit-day inconsistencies, and investigating numerical outliers. One thing I wanted to avoid was treating every unusual value as bad data. After null-value treatment, the working dataset contained 1,928 shipment records , while the dataset used after the selected ...